7 Easy to Fix Mistakes You’re Making with Press Releases

Now is a great time to request press coverage for your coworking space.

Your pivot to virtual coworking, your insights into work-from-home culture, and your perspective on community and the future of work make you—as a coworking space operator—very compelling to media outlets and their audiences.

As you work to retain members and attract people to your virtual offerings, the local press can be immensely helpful in getting the word out and reaching new audiences.

Press releases are foundational to your media outreach, but you have to get them right.

In 10+ years as a professional writer, I’ve seen some really good press releases…and a lot of really bad ones. I’ve learned what works–and what doesn’t.

Here are seven easy to fix mistakes you may be making with press releases.

1. Wrong Publication

Crop dusting every publication in the state with your press outreach efforts is a waste of time. Research publications and programs that cover projects, companies and initiatives like yours. One well-researched request to an appropriate publication will get you much better results than a mass mailing to irrelevant publications.

2. Wrong Person

I’ll let you in on some insider wisdom: editors and producers are notoriously unresponsive because they are buried in emails and requests. If you have an inside track to an editor, great. If not, research a writer or reporter who has covered stories aligned with yours and reach out directly to them. These people are far more likely to open and respond to your email. Bonus: They can pitch your story idea directly to the decision makers.

3. Wrong Audience

Know the audience of the publication you’re reaching out to. If their readership or viewership isn’t a good fit for your space or project, you won’t get any traction even if you manage to get coverage. Make sure the publication’s audience is generally aligned with your market.

4. Wrong Time

If you send your request too late, the outlet won’t have time to assign and create the story. If you send it too early, your story could be forgotten or feel stale. Hit the sweet spot between the two.

5. Wrong Information

Media outlets want the information they need to cover a story laid out directly for them. Make sure that the essential information and assets are included in your outreach.

6. Wrong Approach

When reaching out to media outlets, don’t think like a business owner trying to get press. Instead, think like an editor, whose job is to find and share interesting, engaging information.

7. Lack of Professionalism

Writers, editors and producers see thousands of press releases. Make yours stand out. In my mini-course, How to Write a Press Release for Your Coworking Space[1], I show space operators how to plan, write and send press releases like a pro.

The course includes access to my own press release template and an example release you can use for inspiration.

Press outreach can be an incredibly valuable tool to market your workspace and strengthen your brand—and you don’t have to reinvent the wheel to do it well. I’ll show you how it’s done.

Learn more: How to Write a Press Release for Your Coworking Space[2]


Source URL: Read More
The public content above was dynamically discovered – by graded relevancy to this site’s keyword domain name. Such discovery was by systematic attempts to filter for “Creative Commons“ re-use licensing and/or by Press Release distributions. “Source URL” states the content’s owner and/or publisher. When possible, this site references the content above to generate its value-add, the dynamic sentimental analysis below, which allows us to research global sentiments across a multitude of topics related to this site’s specific keyword domain name. Additionally, when possible, this site references the content above to provide on-demand (multilingual) translations and/or to power its “Read Article to Me” feature, which reads the content aloud to visitors. Where applicable, this site also auto-generates a “References” section, which appends the content above by listing all mentioned links. Views expressed in the content above are solely those of the author(s). We do not endorse, offer to sell, promote, recommend, or, otherwise, make any statement about the content above. We reference the content above for your “reading” entertainment purposes only. Review “DMCA & Terms”, at the bottom of this site, for terms of your access and use as well as for applicable DMCA take-down request.

Acquire this Domain
You can acquire this site’s domain name! We have nurtured its online marketing value by systematically curating this site by the domain’s relevant keywords. Explore our content network – you can advertise on each or rent vs. buy the domain. Buy@TLDtraders.com | Skype: TLDtraders | +1 (475) BUY-NAME (289 – 6263). Thousands search by this site’s exact keyword domain name! Most are sent here because search engines often love the keyword. This domain can be your 24/7 lead generator! If you own it, you could capture a large amount of online traffic for your niche. Stop wasting money on ads. Instead, buy this domain to gain a long-term marketing asset. If you can’t afford to buy then you can rent the domain.

About Us
We are Internet Investors, Developers, and Franchisers – operating a content network of several thousand sites while federating 100+ eCommerce and SaaS startups. With our proprietary “inverted incubation” model, we leverage a portfolio of $100M in valued domains to impact online trends, traffic, and transactions. We use robotic process automation, machine learning, and other proprietary approaches to power our content network. Contact us to learn how we can help you with your online marketing and/or site maintenance.

Share